Tuesday, April 15, 2008

NOTE: Place Apple MacBook on Desk #1

A blogger recently commented that Fox News commentators are using Apple MacBooks.

Apple products have always been front and center in entertainment. The latest television shows are showing characters using the iPhone and MacBooks. A crime show aired just last night had 5 Macbooks, a Nano, and an iPhone featured prominently in the storyline (CSI:Miami Episode first aired: 4/14/08). Characters in current movies often have a MacBook or else something completely anonymous. All Apple products, down to the little white iPod earbuds and cord, are immediately distinguishable and draw the eye's attention in most visual mediums. I would put i{anything} in my movies even if Apple did not pay for product placement. Disney programming is saturated with Apple gear. Great marketing always shines.

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